INDEED, YOU NEVER KNOW WHEN THE PROSPECT WILL NEED YOU
Having a starting business means you want to get the word out as much as possible. Every day you’ll talk to a potential prospect, whether it’s your neighbour, a friend of a friend, or someone you just happened to meet. However, the chances are that this potential prospect is momentarily not in need of your product or service. You give him/her your business card and hope that they’ll remember you when they do need your product or service. This is where we step in.
INDEED, YOU CAN TURN YOUR RESELLER INTO A PURCHASE GENERATOR
The FaceValue application turns sales into service. It does not sell, but makes target audiences buy.
The FaceValue application ensures the user puts real interest in the needs and constrains of the target audiences and tailors the approach. Hard sell is replaced by persuading.
All of the above because "it takes two to tango".
INDEED, ACTIVATING YOUR BRAND AT POINTS OF PURCHASE BOOSTS TURNOVER
Your Brand can only be bought if it's there. Being available according to the best practices, at the right time and with a tailored offer based on target audience insights puts the Brand in the ultimate position to generate the maximum number of purchases at the lowest cost per purchase at the same time.
INDEED, YOU CAN NEVER GO TOO FAR IN BREAKING DOWN YOUR TARGET AUDIENCE
"It takes two to tango" and "turn sales into service" is all about knowing your target audience.
INDEED, THE PEACOCK IS THE BEST POINT OF PURCHASE MANAGER.
The Peacock is natures finest example of Point Of Purchase management. Have you ever seen a Peacock using only a few feathers to persuade a female and/or to impress an enemy?
INDEED, THERE IS MUCH MORE THAN THE 300 BEST PRACTICES IN POINTS OF PURCHASE ACTIVATION
Over the years, the best practices of all 20 Points of Purchase have been revealed. There are experts on each Point of Purchase applying those best practices as a service and or through an application.
INDEED, TO ACIVATE ALL 20 POINTS OF PURCHASE, THE BRAND HAS TO MAKE MORE THAN 19.500 DECISIONS
The decisions involved in activating Social Media, Ezines, Landing Pages, Website, Market Research, Tele Events, Visits, et cetera, add up to more than 19.500. It is impossible to make these decisions without automating the marketing sales process. On top of that, it is impossible to make good decisions without automating the market sales process. The results of the decisions should be captured and the database should be used to make analyses which lead to better decisions in the future, hence fostering continuous improvement.
INDEED, THE FACEVALUE POINT OF PURCHASE SCAN REVEALS YOUR BRAND INCREMENTAL PURCHASE POTENTIAL
The FaceValue Point Of Purchase Scan shows you the purchase potential of your Brand within minutes.
INDEED, CONTINUOUS REFRESHMENT OF WEBSITE CONTENT MAKES IT A GOOGLE LOVE BABY
Besides many other elements, actual website content is a prerequisite to be found through the Google search engine. Below are actions you can undertake to refresh your website content continuously. It helps to repeat the actions as often as possible.
INDEED, SENSES DETERMINE PURCHASE DECISIONS
Target audiences use senses to make purchase decisions. To maximize the number of purchases and minimize the costs per purchase, the activation of a Point Of Purchase should address as many senses as possible.
INDEED, SIMULTANEOUSLY ACTIVATING ALL 20 POINTS OF PURCHASE DELIVERS MUCH MORE PURCHASES THAN THE INDIVIDUAL ACTIVATION OF EACH POINT OF PURCHASE
The main objective of the activation of a Point Of Purchase is to generate the maximum number of purchases, whilst simultaneously minimising the costs per purchase. Therefore, the best practices of Point Of Purchase execution are applied and the best promotional offers are used.
INDEED, BEING ACTIVE AT ALL 20 POINTS OF PURCHASE CREATES A PERPETUAL MOBILE OF TARGET AUDIENCE INVITATIONS
Offers at each Point of Purchase ideally generate direct purchases. Even if a purchase is not directly made, each rejection will still lead to an offer at a different Point of Purchase. For instance, a rejection of an exclusive trade fair offer, such as ‘receive a free iPhone when you make a purchase at the trade fair’, results in requests from the target audience for either a call (POP 9: Tele-events), a visit (POP 12: Visits) or a request to be kept informed (POP 5: Newsletter) after the trade fair.
FaceValue and Salesforce are offering 5 licenses for free for charities
FaceValue in combination with Salesforce is an out-of-the-box purchase generator. And therefore an excellent means to recruit donors . In order for charities to grow rapidly, FaceValue and Salesforce will provide 5 licenses for free. Each worth EUR 255 a month.
INDEED, YOUR BRAND IS NOT BOUGHT IF IT IS NOT THERE.
There are 20 touch points where prospects buy. Varying from social media , website, ( on line ) events , customer service, blogs, Public relation , etc.
Of course , the approach of the prospect at these 20 Points Of Purchase should be according to the best practices and the offer should meet the needs of the prospect. However, the far most important thing to do is being there.
If your brand isn’t there, how unique you brand is , how tempting your offer is, your brand will not be bought. So organize your company in a way your brand is bought at all 20 touch points and enjoy sustainable growth.