INDEED, CONTINUOUS REFRESHMENT OF WEBSITE CONTENT MAKES IT A GOOGLE LOVE BABY
Besides many other elements, actual website content is a prerequisite to be found through the Google search engine. Below are actions you can undertake to refresh your website content continuously. It helps to repeat the actions as often as possible.
| 1. | Post relevant blogs and have the blogs published on the website. |
| 2. | Post relevant white papers and have the white papers published on the website. |
| 3. | Organize relevant events and have the events published on the website. |
| 4. | Define as many Unique Purchase Propositions as possible and have them published via individual landing pages with relevant search words. |
| 5. | Organize relevant online events and have the events published on the website. |
| 6. | Participate in relevant trade fairs and have hem published on the website. |
| 7. | Conduct market research and have the results published through newsletters on the website. |
| 8. | Conduct customer satisfaction research and have the results published on the website. |
| 9. | Make each business activity a news item and publish it on the website. |
| 10. | Publish varied promotional offers on the website. |
| 11. | Publish new Q&A to the website continuously. |
| 12. | Publish new stakeholders on the website continuously. |
| 13. | Have numerous news items and publish them on the website. |
The primary objective of the actions is to generate a purchase, whilst simultaneously refreshing the content of the website. Post blogs and white papers, conduct research, organize events, publish newsletters and participate in trade fairs, all with the prime objective to persuade the target audience to buy. Make them an offer they cannot refuse. By doing so, organically fresh content is delivered to be published on the website.
Subsequently, the website will become a Google love baby and will be found easily by the target audience. On top of that, the website becomes persuasive. The combination will lead to more website purchases.
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