Latest news, publications and developments
Not All Audiences Are Good Audiences
This week I’m thinking about creating real (and good) audiences. I talk with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And I point you to an article that explains how to bring audiences together
10 Best Landing Page Builder Software
A web presence is a must-have in this online age. The internet is full of individuals and entities promoting, selling, informing, or offering content to the masses. The marketing element to your product or service demands that you create a way to entice y
Virtual tech events can be awesome -- can't they?
PR expert Alex Shapiro offers five ideas for how to host the virtual event of -- not your dreams -- but your customer's dreams. Alex Shapiro is a public relations maven with decades in the industry decades.
Why brands need to invest in machine intelligence to market products
Why brands need to invest in machine intelligence to market products. MarTech, which applies to harness technology to achieve marketing objectives, is estimated to be a US $120 billion opportunity globally.
Is Voice The Ultimate Touchless Payments Experience?
Voice technology was already on the rise long before the global pandemic broke out, with a steadily increasing share of consumers using voice assistants like Siri or Alexa to shop, listen to music, find recipes and more. But then COVID-19 hit, and like so
6 ways to develop devoted customers and strengthen brand loyalty for your small
Brand loyalty is still critical for your business growth, but is becoming tougher and tougher to achieve and hold. According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But
Content Marketing: A Step-by-Step Guide to Lead Generation
Are you having a hard time using content marketing to generate quality leads for your business? Great content helps you draw in traffic through which you can generate leads. And, quality leads help you market your products and services with ease. Without
Make sure about monitoring KPI's result with FaceValue.
A Key Performance Indicator (KPI's) is a measurable value that demonstrates how effectively a company is achieving key business objectives.
Reopening business: 5 financing challenges small businesses face
When you started your business, you navigated a host of financial challenges, from raising capital to managing cash flow. Now, as you work to meet shifting demands for your goods or services or you reopen a business that has been shuttered for weeks or mo
SMBs must amp up businesses with digital maturity; why cloud technology is a goo
Startup India SMBs must amp up businesses with digital maturity; why cloud technology is a good start as SMBs focus on business continuity and long-term growth, they will look to technology to help drive more business efficiencies and frugal innovation to
FaceValue: Use advanced branding and business development automation solution
FaceValue is built on the most innovative CRM platform Force.com and distributed by the most advanced B2B global AppExchange of Salesforce.
How To Develop An Entrepreneurial Mindset
Individuals with an entrepreneurial mindset are often drawn to business opportunities involving new ideas and the converting those ideas into a business to capitalise on their cleverness. If you are drawn to one or more of these ideas then you potentially
Increase attractiveness of your brand with FaceValue
Brand attractiveness manifests in a brand's ability to attract customers and in the customer's willingness to buy. Its level correlates to the brand's success potential. It is, however, independent of the brand's degree of awareness.
Maximize time for your core business with FaceValue
The core business is the primary area that a company focuses on in business operations.
Service Failures: 5 Basic Steps To Customer Service Recovery
Failures in customer service are inevitable. Whether you're just starting out as a business or a well-oiled machine, you're bound to slip up and disappoint a customer at some point; your reservations desk forgets to accommodate a special request, your air
Activate execution of 20 Points of Purchases (POPs) with just one click
All 20 Points of Purchase executions always meet the best practices. Each Point of Purchase execution is staffed with a qualified employee, which traces the best practices on the respective Point of Purchase.
Outperform your competitor easily with FaceValue
How are we going to succeed? It's a hard-core strategy question every organization faces. You can answer it yourself, but shouldn't your customers? Your ability to collect and act on customer feedback will determine if you outperform your competition.
Get consistency of your business growth with FaceValue
It’s probably safe to say that every company wants to grow. Building a brand is doesn’t happen overnight, or even in a few months, It is a process. However, this is an ongoing process and relationship with your customers.
How To Have A More Efficient Small Business
Now that you’ve put in the hard work to create your small business, you’ll want to ensure that it lasts a long time. To do so, your organization must have efficient operations. That involves changing with the times and adapting to trends, as well as adjus
7 Ways to Generate More Leads for Your Business
June 10, 2020 7 Ways to Generate More Leads for Your Business Businesses hire digital marketers to get more leads, increase their sales, and earn more benefits. Google rankings, content optimization, blogs, and video are all tools to achieve these busines
How to Start a Highly Successful Online Business
Starting an online business is easy, but carving success and a long-term career out of it isn’t. The internet is a world of constant change; it is always evolving and growing, and sometimes, it is more drastic than some online business entrepreneurs can e
12 Ways to Promote a Product
Posted by: Gabriella Sannino Post Date: June 8, 2020 Gabriella Sannino 2020-06-05T10:12:01-07:00 No matter what your business model or industry, competition is fierce in an increasingly digital environment. That means crafting a marketing strategy that’s
Facebook needs 30,000 of its own content moderators, says a new report
Imagine if Facebook stopped moderating its site right now. Anyone could post anything they wanted. Experience seems to suggest that it would quite quickly become a hellish environment overrun with spam, bullying, crime, terrorist beheadings, neo-Nazi text
11 Global Creative Leaders Shaping the World’s Most Inventive Marketing
By David Griner | 9 hours ago Share The first half of 2020 will be remembered by history as a time that not only tested the world, but also brought it together more closely than any other event in a generation. For international creative leaders, who’ve t
10 key tactics to improve customer engagement for a post-lockdown world
As the parameters of the marketing industry continue to shift in meeting the needs of this global crisis, it is difficult for brands to envision future digital marketing strategies. Undoubtedly, the marketers’ gradual transition into a completely digital
Voxpop: The pride of marketing
At times like these, we think it‘s more important than ever to celebrate the achievements in marketing that we‘re proud of. We've been delighted by the responses we received to our call-out for those achievements from our members, which we're proud to sha
FaceValue has a 'moving' offer for you
FaceValue, The Purchase Generator, is now housed in the B.3 building, at Finance Allee, Johan Huizingalaan 400 in Amsterdam. PwC, ADP, Leaseplan, symbid and Deloitte are our neighbors. We have a 'moving' offer for you: 'Try FaceValue 1 month for Free'.
Update: COVID-19. FaceValue solutions at a glance
We would like to inform you about the measures that FaceValue has taken in connection with COVID-19 to be able to perform our services normally and to optimally support your organization. We are available by mail and telephone on 085 1303 830.
Proud of the collaboration with Stichting Pleziervaart!
We are proud that we can mean something together with Stichting Pleziervaart for the residents of the city of Amsterdam.
FaceValue is blogging, how to use FaceValue.
FaceValue started blogging about how to use FaceValue effectively.
E-mail marketing has a great influence on Dutch consumers!
E-mail is an important factor of e-commerce for Dutch companies. 72% of the Dutch consumers make purchases after receiving e-mails from webshops.
FaceValue and Salesforce help develop the small and medium business markets
FaceValue is a “managed package“ application distributed worldwide through the Salesforce App Exchange. It is an ideal application for starting and growing businesses.
FaceValue has become a member of the Westpoort Entrepreneurs Association
FaceValue is going to support the Westpoort Entrepreneurs Association by participating in their events and by organising events for their members.
Skuid increases the user-friendliness of FaceValue even further
Marketing sales is fun. Doing the utmost for your clients is a worthwhile use of your business time. The FaceValue application is of great help achieving this.
New POP 20 PR Messages and Blogs
A new POP app has been launched! POP 20 PR messages and blogs is ready for use.
FaceValue and Salesforce are offering 5 licenses for free for charities
FaceValue in combination with Salesforce is a ready-made purchase generator. And therefore an excellent means to recruit donors and collectors.
FaceValue is proud to introduce five new members to our community
5 new members have joined the FaceValue community
New POPs are coming!
Prepare yourself for new POPs! FaceValue is working on a new POP in which you can create a entire PowerPoint Presentation with just 1 click!
First Contact to Cash
The FaceValue application is now permanent part of the First Contact To Cash system. Marketing and sales are often not part of the credit management process.
FaceValue is now also used for recruiting sponsors
Lexie Stevens, number 975 on the world rankings (up to 1200) of tennis players, uses FaceValue to recruit sponsors.
Sneak peak upcoming release
Big changes will be made to the Website (POP 6). To improve our templates we will upgrade them by using more visuals from the Brains (POP 0).
POP 8 Released!
Customer satisfaction surveys and customer engagement surveys can help your organisation increase profitability and growth by measuring customer perceptions of your products and services.
FaceValue supports charity organisations. An example is the 'Bas van Goor Foundation'. Bas van Goor Foundation uses FaceValue to create brand awareness and matching promotions for the target group.
Currently, FaceValue released 13 of the 20 POPs which you can use in production for your Brand.
Work faster and smarter, freeing up time for creative initiatives
Maximize the number of purchases and minimize the cost per purchase
Become the game changer in your market by applying mar/tech facevalue
Go to market faster and achieve end to end consistency. Across all 20 Points of Purchase and regions with simplified collaboration across the organisation internally and externally.
Be the innovator in your market by branding and business development automation
Easily create, find and use your brand and business development content. Content such as documents, graphics and videos! All information in stored centrally. All stakeholders have access to the information from any location 24x7.
Apply comprehensive brand management technology
Start today and beat your competitor within 48 hours! All content created such as, market information, competitive information, branding and business development information as well as purchase information and information on KPI's of the 19 POPs.
Go to market faster and achieve end to end consistency
Become the game changer in your market by applying mar/tech FaceValue
FaceValue available at the Salesforce worldwide AppExchange.
FaceValue available at the Salesforce worldwide AppExchange.
Prior to official launch, FaceValue enjoys over ten Brands already.
Prior to official launch, FaceValue enjoys over ten Brands already.
The unique FaceValue app opens Head Office in Amsterdam.
The unique branding and business development app FaceValue opens Head Office in Amsterdam.
FaceValue, the unique Purchase Generator.
FaceValue, the unique Purchase Generator. The only app in the world automating the whole branding and business development process.
What can FaceValue do for you?
What can FaceValue do for you? Generate the maximum number of purchases at the lowest cost per purchase possible.
19 Points Of Purchase Application
The FaceValue application contains detailed purchase information.
FaceValue, outstanding KPI reporting.
FaceValue, outstanding KPI reporting. Activate the Brand in the best possible way applying the best practices measured by the KPI’s, such as Clicks, Impressions, Shares, Likes, Comments, Page Views, Emails sent, Purchases and Costs per POP and Promotion.