INDEED, HOW CAN YOU COPE WITH THE CHANGING SALES PROCESS DURING COVID-19?
The dynamics of the sales world have gone in for a rough change. The usual processes that salespeople know like the back of their hand are no more the same. They now have to manage the new requirements of the customers, have difficult conversations and get their deals scrutinized. How can you cope with the changes in the sales process and close deals?
Let’s find out.
INDEED, THREE TYPES OF LEADS: MEET THE 'NETS' (2/3)
Predictable lead generation is the lever to creating hyper-growth. To generate predictable leads and therefore, predictable revenue, you need to leverage all three types of leads: Seeds, Nets and Spears. Wondering how you can do that? Use the FaceValue Application with 20 Points of Purchase - 20 defined ways to reach out to all three types of leads from various marketing channels.
Let's meet the ‘Nets’, the second of three types of leads.
INDEED, THREE TYPES OF LEADS: MEET THE 'SPEARS' (3/3)
Do you think you're making the maximum use of the marketing and prospecting? Creating predictable revenue is possible only if you are reaching out to all three types of leads: Seeds, Nets and Spears. FaceValue, the Purchase Generator, helps you identify these leads and create targeted campaigns to make the most out of it.
In this blog, let's see what Spears are and how you can create predictable revenue with them.
INDEED, HOW TWILIO NAILED A BILLION-DOLLAR NICHE BY WALKING IN ITS CUSTOMERS’ SHOES
It’s easy to talk about how nailing a niche is important for hyper-growth. But here is an example of a company that has been there and done that!
Cloud communication platform Twilio is the perfect example of a hyper-growth company.
INDEED, WHY DO YOU HAVE A NICHE PROBLEM?
Hyper-growth companies have perfected in nailing a niche. If you are facing a niche problem, then it’s the main hindrance stopping you from growing your business and achieving predictable revenue.
INDEED, ARE YOU A NICE-TO-HAVE?
You are doing everything you can to improve your business. But all your marketing efforts go to vain and the prospects who seem to think good about your solution never end up as customers. You want to achieve hyper-growth but aren’t able to identify what the problem is.
Are you wondering why your business isn't growing as fast as it should be? It may be because you’re a nice-to-have.
INDEED, 5 STEPS TO NAIL YOUR PRIMARY AND SECONDARY NICHE
We all know that trying to be the jack of all trades won’t take us anywhere. So, if you haven’t yet picked a particular niche, it’s high time you do it. It’s the only way you can create predictable revenue and realize your dream of becoming a hyper-growth company soon. But, are you unsure of how to pick a niche? Well, here’s a simple step-by-step guide for you to pick a primary and secondary niche and effectively establish a predictable revenue.
INDEED, CREATE HYPER-GROWTH WITH PREDICTABLE LEAD GENERATION
Most of us don’t have the patience to wait for the business to grow slowly. We want hyper-growth, the kind of growth that never hits any plateau and keeps on growing. For that to happen, you should prioritize on creating predictable revenue.
INDEED, 3 TYPES OF LEADS: MEET THE 'SEEDS' (1/3)
Hypergrowth companies create predictable revenue. This predictable revenue is possible through a careful combination of the three types of leads: Seeds, Nets and Spears.
In this blog, let’s see all about the Seeds and how they can help you to make sales scalable.
INDEED, YOUR CURRENT STRENGTH CAN BE A FUTURE WEAKNESS
Are you noticing that your current strength is slowly translating as your weakness? Well, if you are aiming for hyper-growth, then you need to fix this issue soon. Most often than not, spreading out the focus among various business offerings is how the weakness sets in. This could potentially derail your efforts to create a predictable revenue and put a stop to your fast growth.
So, what can you do now?
INDEED, FIVE ASPECTS OF YOUR BEST NICHE
Are you having a hard time nailing your niche? Well, you have to figure it out if your eyes are set on becoming a hyper-growth company. Unless you pick a niche, no matter how small it is, you can create a stream of predictable revenue and make sales scalable—all of which are essential for hyper-growth.
INDEED, ARE YOU SURE YOU'RE READY TO GROW FASTER?
There are companies that focus on one thing at a time and easily define the right target groups. They build a predictable pipeline, make sales scalable and keep adding to their efforts. These are hyper-growth companies and they are good at creating predictable revenue. With this, companies can easily plan their next strategy, next innovation and the next boost in sales.
You need predictable revenue to grow faster. The FaceValue Application, The Purchase Generator, generates predictable revenue for you.
Are you sure that you’re ready for hyper-growth?
INDEED, HOW TO KNOW IF YOU'VE NAILED A NICHE?
Hyper-growth companies create predictable revenue. They nail a niche, build a predictable pipeline and make sales scalable. If you want to grow faster and to get to hyper-growth, you need predictable revenue.
So, first thing to know: have you nailed a niche?
INDEED, YOU CAN LEARN FROM SUCCESSFUL SCALE-UPS
As an entrepreneur, you have had quite a journey with some notable successes in your career. Your business is progressing at a good phase from the start and recently, things seem to take an important turn for the good. You believe that you have everything under control. But suddenly, you can see various factors complicating your business growth.
Are you stumped?
Well, welcome to the scale-up phase!
INDEED, A SCORE BELOW 2000 IS FAR FROM GOOD ENOUGH
The 20 Points Of Purchase Scan is in a way a scan indicating the business potential of your Brand.
INDEED, YOU NEVER KNOW WHEN THE PROSPECT WILL NEED YOU
Having a starting business means you want to get the word out as much as possible. Every day you’ll talk to a potential prospect, whether it’s your neighbour, a friend of a friend, or someone you just happened to meet. However, the chances are that this potential prospect is momentarily not in need of your product or service. You give him/her your business card and hope that they’ll remember you when they do need your product or service. This is where we step in.
INDEED, YOU CAN TURN YOUR RESELLER INTO A PURCHASE GENERATOR
The FaceValue application turns sales into service. It does not sell, but makes target audiences buy.
The FaceValue application ensures the user puts real interest in the needs and constrains of the target audiences and tailors the approach. Hard sell is replaced by persuading.
All of the above because "it takes two to tango".
INDEED, ACTIVATING YOUR BRAND AT POINTS OF PURCHASE BOOSTS TURNOVER
Your Brand can only be bought if it's there. Being available according to the best practices, at the right time and with a tailored offer based on target audience insights puts the Brand in the ultimate position to generate the maximum number of purchases at the lowest cost per purchase at the same time.
INDEED, YOU CAN NEVER GO TOO FAR IN BREAKING DOWN YOUR TARGET AUDIENCE
"It takes two to tango" and "turn sales into service" is all about knowing your target audience.
INDEED, THE PEACOCK IS THE BEST POINT OF PURCHASE MANAGER.
The Peacock is natures finest example of Point Of Purchase management. Have you ever seen a Peacock using only a few feathers to persuade a female and/or to impress an enemy?
INDEED, THERE IS MUCH MORE THAN THE 300 BEST PRACTICES IN POINTS OF PURCHASE ACTIVATION
Over the years, the best practices of all 20 Points of Purchase have been revealed. There are experts on each Point of Purchase applying those best practices as a service and or through an application.
INDEED, TO ACIVATE ALL 20 POINTS OF PURCHASE, THE BRAND HAS TO MAKE MORE THAN 19.500 DECISIONS
The decisions involved in activating Social Media, Ezines, Landing Pages, Website, Market Research, Tele Events, Visits, et cetera, add up to more than 19.500. It is impossible to make these decisions without automating the marketing sales process. On top of that, it is impossible to make good decisions without automating the market sales process. The results of the decisions should be captured and the database should be used to make analyses which lead to better decisions in the future, hence fostering continuous improvement.
INDEED, THE FACEVALUE POINT OF PURCHASE SCAN REVEALS YOUR BRAND INCREMENTAL PURCHASE POTENTIAL
The FaceValue Point Of Purchase Scan shows you the purchase potential of your Brand within minutes.
INDEED, CONTINUOUS REFRESHMENT OF WEBSITE CONTENT MAKES IT A GOOGLE LOVE BABY
Besides many other elements, actual website content is a prerequisite to be found through the Google search engine. Below are actions you can undertake to refresh your website content continuously. It helps to repeat the actions as often as possible.
INDEED, SENSES DETERMINE PURCHASE DECISIONS
Target audiences use senses to make purchase decisions. To maximize the number of purchases and minimize the costs per purchase, the activation of a Point Of Purchase should address as many senses as possible.
INDEED, SIMULTANEOUSLY ACTIVATING ALL 20 POINTS OF PURCHASE DELIVERS MUCH MORE PURCHASES THAN THE INDIVIDUAL ACTIVATION OF EACH POINT OF PURCHASE
The main objective of the activation of a Point Of Purchase is to generate the maximum number of purchases, whilst simultaneously minimising the costs per purchase. Therefore, the best practices of Point Of Purchase execution are applied and the best promotional offers are used.
INDEED, BEING ACTIVE AT ALL 20 POINTS OF PURCHASE CREATES A PERPETUAL MOBILE OF TARGET AUDIENCE INVITATIONS
Offers at each Point of Purchase ideally generate direct purchases. Even if a purchase is not directly made, each rejection will still lead to an offer at a different Point of Purchase. For instance, a rejection of an exclusive trade fair offer, such as ‘receive a free iPhone when you make a purchase at the trade fair’, results in requests from the target audience for either a call (POP 9: Tele-events), a visit (POP 12: Visits) or a request to be kept informed (POP 5: Newsletter) after the trade fair.
FaceValue and Salesforce are offering 5 licenses for free for charities
FaceValue in combination with Salesforce is an out-of-the-box purchase generator. And therefore an excellent means to recruit donors . In order for charities to grow rapidly, FaceValue and Salesforce will provide 5 licenses for free. Each worth EUR 255 a month.
INDEED, YOUR BRAND IS NOT BOUGHT IF IT IS NOT THERE.
There are 20 touch points where prospects buy. Varying from social media , website, ( on line ) events , customer service, blogs, Public relation , etc.
Of course , the approach of the prospect at these 20 Points Of Purchase should be according to the best practices and the offer should meet the needs of the prospect. However, the far most important thing to do is being there.
If your brand isn’t there, how unique you brand is , how tempting your offer is, your brand will not be bought. So organize your company in a way your brand is bought at all 20 touch points and enjoy sustainable growth.