Target audiences use senses to make purchase decisions. To maximize the number of purchases and minimize the costs per purchase, the activation of a Point Of Purchase should address as many senses as possible.
Below you'll find which senses are addressed when activating a Point Of Purchase with the FaceValue application:
|
POP's | See | Hear | Smell | Taste | Feel |
| 1. Social media | X | X | |||
| 2. E-zines | X | X | |||
| 3. Online Market Research | X | X | |||
| 4. Online Event | X | X | |||
| 5. Newsletter | X | X | |||
| 6. Website | X | X | |||
| 7. Online Advertising | X | ||||
| 8. Customer Survey | X | X | |||
| 9. Tele Event | X | ||||
| 10. Customer Service | X | ||||
| 11. Trade Fairs | X | X | X | X | X |
| 12. Visits | X | X | X | X | X |
| 13. In House Events | X | X | X | X | X |
| 14. Training | X | X | X | X | X |
| 15. Branch Organizations | X | X | X | X | X |
| 16. Pop up Stores | X | X | X | X | X |
| 17. Market Place | X | X | |||
| 18. Credit Management | X | ||||
| 19. Traditional House Style | X | X | X | X | X |
| 20. PR / Blogs / White Paper | X | X |
Next to voice and electronic communication, video’s and samples are used to convince and persuade the target audience.
For more information go to: https://www.facevalue.info/FVPG__About