INDEED, SENSES DETERMINE PURCHASE DECISIONS


INDEED, SENSES DETERMINE PURCHASE DECISIONS

Target audiences use senses to make purchase decisions. To maximize the number of purchases and minimize the costs per purchase, the activation of a Point Of Purchase should address as many senses as possible. 

Below you'll find which senses are addressed when activating a Point Of Purchase with the FaceValue application:

   POP's

SeeHearSmellTasteFeel
   1. Social media XX   
   2. E-zines XX   
   3. Online Market Research XX   
   4. Online EventXX   
   5. Newsletter XX   
   6. Website XX   
   7. Online Advertising X    
   8. Customer SurveyXX   
   9. Tele Event  X   
 10. Customer Service X   
 11. Trade FairsXXXXX
 12. VisitsXXXXX
 13. In House Events XXXXX
 14. Training XXXXX
 15. Branch OrganizationsXXXXX
 16. Pop up Stores XXXXX
 17. Market PlaceXX   
 18. Credit Management X    
 19. Traditional House StyleXXXXX
 20. PR / Blogs / White PaperXX   

 

Next to voice and electronic communication, video’s and samples are used to convince and persuade the target audience.

 

For more information go to: https://www.facevalue.info/FVPG__About

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