Questions & Answers

What are the Brains? (Point Of Purchase 0/POP 0)

The Brains contains all the information that is needed to publish content through all the 20 Points Of Purchase. The brains consist of three parts, the so called jobs:

1) a database

2) a management information system

3) an operation system

The information in the brains data base contains standard information about us, location, product, market place, etc. It also contains purchase information such as the amount of purchases and the costs per purchase. The database contains all this information per Point Of Purchase and per promotion.

With the management information system, this information is published on dashboards.

You have the option to issue a promotion and publish it immediately through either all 20 Points Of Purchase or a limited set of Points Of Purchase. On top of that, you can individually issue promotions per Point Of Purchase.

What is a Point Of Purchase?

A Point Of Purchase is a place where a prospect can buy the preferred brand. At each Point Of Purchase the prospect uses its senses to come to a purchase. There are 20 Points Of Purchase:

1) Social media (Twitter, Linkedin, Facebook, Pinterest): see, hear

2) E-zines: see, hear

3) Online market research: see, hear 

4) Online event: see, hear

5) Newsletter: see, hear 

6) Website: see, hear 

7) Online advertising (landing pages): see, hear 

8) Customer survey: see, hear

9) Telephone: hear

10) Customer service: hear 

11) Trade fairs: see, hear, smell, taste, feel

12) Visits: see, hear, smell, taste, feel

13) In-house event: see, hear, smell, taste, feel

14) Training: see, hear, smell, taste, feel

15) Branch organization: see, hear, smell, taste, feel

16) Pop-up store: see, hear, smell, taste, feel

17) Credit management: see, hear

18) Market places: see, hear, smell, taste, feel

19) Stationary: see

20) Public relations: see


If I already have a Salesforce CRM subscription, do I need to buy another one to be able to use FaceValue?

No, in that case you only have to buy the FaceValue subscription. However, if you want to extend usage with users within or related to your company who are not using the Salesforce CRM subscription, you do have to buy both. 

Why do I pay the FaceValue subscription on a monthly base and the Salesforce CRM subscription on an annual base?

FaceValue is restricted to the terms and conditions of Salesforce. The Salesforce CRM subscriptions are paid for a 12 month period up front. 

Following the simple design principle, FaceValue would follow this payment term. However, on the cash position of small companies, FaceValue decided to overrule the simple design principle and charge the user per month.   

If I do not generate purchases with the FaceValue app, can I cancel the FaceValue subscription?

No. FaceValue puts your brand in the best possible position to generate purchases, as is demonstrated by the numerous FaceValue brand succes stories and the score on the more than 200 KPI's. If purchases do not materialize, the content and/or the promotional offers have to be changed. Ultimately, if after fine tuning the content and promotional offer purchases still don't materialize, the brand fundamentals have to be reviewed.

Do I get a discount if I buy more than one FaceValue subscription today or later in time?

No. The FaceValue pricing is the lowest possible continuously. FaceValue will add functionalities and will do its utmost to prevent price increases to fund this. So basically, the price of the FaceValue app will decrease every release.

On top of that, FaceValue is priced far below alternative solutions. We call it alternative solutions as the unique FaceValue app has no direct competitors. Hence, a direct comparison is not possible.

Alternatives are apps that cover only part of what the FaceValue app offers, hence creating inefficiency and non-value added cost.  

To keep the FaceValue organization simple, we therefore avoid complex pricing as a result of rebates. We prefer to bring the price down for every user.  

Can I use FaceValue without Salesforce CRM?

No. The FaceValue app is operational only in conjunction with the Salesforce CRM app. 

How is the data assigned to a new provider?

The environment of your BV is owned by you. Nobody else has access to this. There are possibilities to export data, but that is completely your choice.

Is customer data treated confidentially and not shared with others?

FaceValue doesn't have access to the data of its customers. 

In the FaceValue subscription, does the customer get the Sales Force CRM tools as well?

We offer FaceValue separately from the Salesforce subscription. In order to install FaceValue, you’ll need both a Salesforce Enterprise edition, which costs €75 per user per month, and a FaceValue subscription, which costs €180 per user per month (this includes a Skuid license). This makes for a total of €255 a month. Salesforce Enterprise edition is designed to meet the needs of large and complex businesses. Enterprise Edition orgs gets advanced customisation and administration tools, such as Enterprise territory management, workflow automation, full profiles, page layouts, Salesforce CPQ and report history tracking. For more information, click here.

How is the FaceValue dashboard coming along?

In our Dashboard we will provide the most important Key Points of Interest (KPI's) depending on the POP. 
e.g. POP 1 Social Media contains Facebook’ s Total Reach, Post Clicks, Engagements, Comments and Shares per promotion.
e.g. POP 2 eZine and POP 5 Newsletter KPI’s are the Total Clicks, Total Opened, Bounced, Unsubscribed, Successful deliveries per promotion. 
e.g. POP 3 ... 

How to log a purchase manually?

You select the customer / prospect and create an opportunity. Indicate at '' Stage '', close won.


How can you convert an opportunity into a purchase?

First you go to the opportunity, select and indicate at '' Stage '', close won.

Is FaceValue available all over the world?

Yes. FaceValue is distributed through the worldwide AppExchange of Salesforce. FaceValue is available in several languages.

Who is NOT buying FaceValue?

While FaceValue is an incredibly efficient marketing and business development application, there are still people who prefer not to use this software. These people can be divided into two categories:

  1. Users who prefer to automate processes and tasks in branding and business development themselves.
  2. Users who like to work the system instead of using it to foster their business. 
Where can I find legal promotional offer guidelines?

General legal promotional guidelines are presented in the FaceValue app the moment you prepare a promotional offer. You have to add specific information on your company and promotion to it.

We advice consulting a specialist on this. 

What can I expect from FaceValue's continuous improvement?

FaceValue improves the app continuously. Both the Brains and each of the 20 Points Of Purchase have their own development team. 

All relevant wishes and requirements of the users are implemented. Therefore, the product we release every month is an improved version of the month before.

FaceValue has the conviction that all whishes and requirements of users are an opportunity to improve the product and/or company. 

FaceValue appreciates a wish, requirement or complaint as it will improve the product for all of us.  

Is FaceValue primarily for small companies?

No, FaceValue is used by both large and small companies. For small companies and start-ups, the benefits of being able to manage the branding and business development singlehandedly are even more valid compared to large companies.

Large companies have a national branding and business development team taking care of loading the brains, fine-tuning the FaceValue brain content and FaceValue app, based on the results and launching national promotional offers.

On top of that, large companies cover each Point of Purchase with a team, launching promotional offers at their respective Point of Purchase and finding the promotional offers based on results.     

Where can I post my FaceValue product development wishes/requirements?

You can post them at the 24x7 online helpdesk. You will receive a confirmation directly and a reply to your request within 24 hours.

Can I keep my website and/or webshop operational next to FaceValue?

Yes, that is possible. You can choose between not using the website provided by the FaceValue application, using the website provided by the FaceValue application on top of your current website, or replacing your current website for the FaceValue website.

If you choose to use the FaceValue website on top of your current website, we highly recommend to link both websites.


Can I have more than one landing page?

At this moment, the use of FaceValue will provide you with one landing page that covers all functionality, which is requested of all the POP's. This follows the FaceValue design principle to keep the application as simple as possible. Over time, limited differentiation might be applied. However, this might potentially hurt the simplicity. 

Why do we have to sign an agreement with Skuid?

Skuid is an application that is integrated into our solution. The reason you have to sign an agreement, is that this a procedure from our supplier. This states that the customer is aware of the fact that he/she may not use Skuid in any other way than for the use of FaceValue. 


How long is the proposed subscription to Skuid?

This is part of our license and has the same duration as the FaceValue licenses.

The contract duration of FaceValue is 12 months. How does the termination procedure take place and what notice period do you use?

If you do not wish to extend your contract with FaceValue, you have a notice period of 30 days before the end of the contract. Otherwise the contract will be automatically extended for a period of 12 months. 




Where can I find client success stories?

The FaceValue client success stories are published on the homepage of the Website (POP 6) and the Landing Page (POP 7).

Where can I find FaceValue's client list?

On the FaceValue homepage you can find our daily growing list of clients. 

Where does the design of FaceValue come from?

The branding and business development design of FaceValue come from knowledge and experience of Procter & Gamble, Omnicom and MaxCredible combined. 

The design principles are: 

  1. Simplify, standardize mechanize processes and tasks in branding and business development. 
  2. Outside in from the perspective of the user. 
  3. One size fits all.  
  4. Self-explanatory. 
Do I get recognized and rewarded when I convince a prospect to buy a FaceValue subscription?

Yes. You can make use of the "convince your neighbour" promotional offer of FaceValue. For details, check the see FaceValue website tab promotional offers. 

How has FaceValue organized security?

Security is guaranteed by the platform. The FaceValue application is built on and runs on this platform. The security requirements  of meet the highest standards. Evidence of this is provied by more than 400 satisfied world wide clients. 


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