Business Cases

NIGHTWATCH DECUPLES TURNOVER 2019

Start-up Nightwatch is a 100% natural energy drink made from guayusa, a super herb from the Ecuadorian Amazon. The five founders have in depth knowledge on product development, production and logistics, but no knowledge or experience in the field of marketing and sales. One person is available for marketing and sales during 30% of the working hours.

The 2018 volume comes from festivals and trendy hotel and catering businesses in Amsterdam. It also comes from the Swiss country agent. At this point, the Swiss country agent is only active at Point Of Purchase 12 (Visits). There has also been no distribution on the grey market (for example, gas stations). Consumers and trade receive offers on an ad hoc basis. No registrations of consumers or trade are made. The effects of offers and the actions at various Points Of Purchase are also not registered.

FACEVALUE TURNOVER INDEX YEAR TO DATE 2250

“The FaceValue application helps us to structure and focus our marketing sales activities. This results in fast growth at minimum effort and cost. We are well prepared to manage the rapid growth ahead of us.”

-  Eric van de Beeten, CEO FaceValue

MAXCREDIBLE INCREASES TURNOVER BY 30% In 2019 TO DATE

MaxCredible is the global product leader in Customer Credit Management. The application decreases the collection time by 50%, whilst simultaneously lowering the collection costs by 50%.

THE FACEVALUE POINTS OF PURCHASE SCAN REVEALS YOUR BRAND INCREMENTAL PURCHASE POTENTIAL

The FaceValue Point Of Purchase Scan shows you the purchase potential of your Brand within minutes.