“The FaceValue application helps us to structure and focus our marketing sales activities. This results in fast growth at minimum effort and cost. We are well prepared to manage the rapid growth ahead of us.” - Eric van de Beeten, CEO FaceValue
“The FaceValue application helps us to structure and focus our marketing sales activities. This results in fast growth at minimum effort and cost. We are well prepared to manage the rapid growth ahead of us.”
- Eric van de Beeten, CEO FaceValue
FaceValue is a Blue Ocean Company. The purchase generator with the deep belief that ‘you should not sell, but make your customers buy’, as expressed by the purchase line ‘It takes Two to Tango’, has no direct competitors. While there are already marketing sales automation applications, they only automate parts of the marketing sales process and their main objective isn’t generating purchases. Hence, the focus of the design of the FaceValue application: it does nothing but generate purchases. The application delivers the maximum number of purchases, whilst simultaneously reducing the costs to the bare minimum. Side effects of the design of this application are the central global Brand content, the Brand photo library, the perpetual mobile of lead generation, the continuous A/B testing of the effectiveness of the Point Of Purchase activation and the promotional offers. All together the FaceValue application puts the user the best position to rapidly expand at a the lowest possible cost.
The 2018 volume comes from local customers, which have primarily been generated through Point Of Purchase 12 (Visits). Address registration had started, as well as the preparation to activate the brand at all 20 Points Of Purchase.
At this point, the Brand had activated 2 out of the 20 Points Of Purchase, up to an average of 30% of the potential in 2018. The total marketing and sales activation was 3% (60 out of 2000) in 2018.
|1. Social Media||0%|
|3. Online Market Research||0%|
|4. Online Event||0%|
|7. Online Advertising||0%|
|8. Customer Survey||0%|
|9. Tele Event||0%|
|10. Customer Service||0%|
|11. Trade Fairs||0%|
|13. In House Events||0%|
|15. Branch Organizations||0%|
|16. Pop Up store||0%|
|17. Market Place||0%|
|18. Credit Management||0%|
|19. Traditional House Syle||0%|
|20. PR/ Blog/ White Paper||0%|
Out of the total Point Of Purchase activation, POP 12 (Visits) represents 100% of the new business purchases.
In 2019, FaceValue strives to:
FaceValue has devised a strategy to ensure further success throughout the year. We are planning to:
FACEVALUE TURNOVER INDEX 2019 YEAR TO DATE 2250
For the remainder of 2019, FaceValue expects to:
For 2020, FaceValue expects to decuple the turnover of 2019, driven by the effect of a full year of Point Of Purchase strategy and the increased activation of Points Of Purchase in 2020. This is all fostered by the FaceValue application.