MAXCREDIBLE INCREASES TURNOVER BY 30% In 2019 TO DATE
MaxCredible is the global product leader in Customer Credit Management. The application decreases the collection time by 50%, whilst simultaneously lowering the collection costs by 50%.
Both international companies, such as British Telecom, Kone elevators, Lely industries, Troy Chemical Company and PF Concept, and local Dutch companies such as CAK, Hotelschool The Hague, Pokon Naturado and PostNL have been using the MaxCredible SAAS application for more than 10 years.
The number of users per customer varies from 1 to 300. All types of customers are using the application. The company is staffed with IT experts who perform the marketing sales tasks with the help of the FaceValue application.
The MaxCredible application is available worldwide in a classic SAAS variant and in a salesforce.com variant. Both are available on Salesforce's worldwide app exchange. MaxCredible has no country agents except for France.
The brand is currently activating 8 Points Of Purchase out of 20, which on average 45% of the potential in 2018. The total marketing sales activation was 16%, 315 out of 2000 in 2018.
| Pop's | 2018 |
| 1. Social Media | 0% |
| 2. Ezine | 70% |
| 3. Online Market Research | 0% |
| 4. Online Event | 0% |
| 5. Newsletters | 20% |
| 6. Website | 50% |
| 7. Online Advertising | 0% |
| 8. Customer Survey | 0% |
| 9. Tele Event | 0% |
| 10. Customer Service | 80% |
| 11. Trade Fairs | 10% |
| 12. Visits | 50% |
| 13. In House Events | 0% |
| 14. Training | 0% |
| 15. Branch Organizations | 5% |
| 16. Pop Up store | 0% |
| 17. Market Place | 0% |
| 18. Credit Management | 30% |
| 19. Traditional House Syle | 0% |
| 20. PR/ Blog/ White Paper | |
| Total | 315 |
Of the Points Of Purchase that are activated, Point Of Purchase 10 Customers service represents 80% of the new business purchases, POP 11 Trade fairs represents 10% and POP 12 Visitis represents the remaining 10%. The potential of POP 10 Customer service is still huge.
CHALLENGE FOR 2019
In 2019, MaxCredible strives to:
- Increase the number of purchases.
- Increase the user base.
STRATEGY FOR 2019
MaxCredible has devised a strategy to ensure further success throughout the year. They are planning to:
- Further improve the successful Point Of Purchase 10 Customer Service by calculating potential per customer and setting targets per customer.
- Increase A/B testing of promotions to further increase effectiveness of Point Of Purchase Customer Service.
- Increase activation of Points Of Purchase 1 Social media, 11 Trade Fairs and 15 Branch organization .
- Start activating Point Of Purchase 9 Tele Events and 20 PR/blogs.
- Activating 10 POP's (compared to 8 in 2018) with using on average 40% of the potential versus 39% in 2018 leading to a activation score of 20%, 395 out of 2000, versus 16% in 2018.
RESULTS 2019 TO DATE
So far, MaxCredible has booked incredible results in 2019:
- Turnover has increased by 30% to date.
- POP 10 (Customer Service) is still leading the total number of purchases.
- The amount of target audiences has increased from 100 in 2018 to 7000 in 2019.
EXPECTATIONS FOR THE REMAINDER OF 2019
For the remainder of 2019, MaxCredible are expecting an acceleration of turnover increase by activating Points Of Purchase and by meeting the strategy objectives of 2019. Till now, strategy 1 has been partly met and is reflected in the results. Preparation of the other strategies has been completed and the results of the activation will be reflected in the results in the second half of 2019.
EXPECTATIONS FOR 2020
In 2020, a 50% turnover increase (compared to 2019) is expected, driven by full year effect of Point Of Purchase strategy in 2019 and an increased activation of Points Of Purchase in 2020. This fostered by the FaceValue application.
