THE FACEVALUE POINTS OF PURCHASE SCAN REVEALS YOUR BRAND INCREMENTAL PURCHASE POTENTIAL
The FaceValue Point Of Purchase Scan shows you the purchase potential of your Brand within minutes.
The scan asks for an indication on a scale of 1 to 100% of the current Activation Score per Point Of Purchase. Since we distinguish 20 Points Of Purchase, the maximum Activation Score is 2000, hence 20 x 100%.
|
Point of Purchase | Current score | Current average # of purchases |
| 1. Social Media | ||
| 2. Ezine | ||
| 3. Online Market Research | ||
| 4. Online Event | ||
| 5. Newsletter | ||
| 6. Website | ||
| 7. Online advertising | ||
| 8. Customer Survey | ||
| 9. Tele Event | ||
| 10. Customer Service | ||
| 11. Trade Fairs | ||
| 12. Visits | ||
| 13. Inhouse Event | ||
| 14. Training | ||
| 15. Branch Organization | ||
| 16. Pop-up Store | ||
| 17. Market Place | ||
| 18. Credit Management | ||
| 19. Traditional House-style | ||
| 20. PR and Blogs | ||
| Total |
Point Of Purchase Activation Score (POPAS) (total current score divided by the maximum score of 20 x 100% times 100):
The Point Of Purchase Activation Potential (POPAP) (Current # of Purchases) divided by current Point Of Purchase activation score times 100:
The current Brand Point Of Purchase Activation Score is connected with the current average number of purchases per month of the last tree months. This based on the premise, the Point Of purchase Activation Score determines the number of Purchases.
So, is the Activation Score below 100% the Brand has a concrete potential to generate more purchases of the Band by activating more Points Of Purchase and/or execute Points Of Purchase better.
The FaceValue application puts the Brand in the best position to do just that and explore the full purchase potential against the lowest possible cost per purchase.
