Issuing promotions are the leading activity of the FaceValue Application.
To come to purchase, a prospect always has to receive an offer. After all, there is no purchase without a promotional offer. Promotional offers are created in the Brains (Point of Purchase 0) and are subsequently issued at all or a selection of the 20 Points of Purchase.
The Brains, the central operating system, consist of three parts:
The Brains contain all historical brand, product, service and promotional information to get started with FaceValue.
Separate of the central promotional offers, promotional offers can be created and issued at each single Point of Purchase as well.
All of this guarantees that the FaceValue application turns sales into service for the prospect, leading to the maximum number of purchases whilst minimizing the cost per purchase for the supplier.
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