INDEED, TO ACIVATE ALL 20 POINTS OF PURCHASE, THE BRAND HAS TO MAKE MORE THAN 19.500 DECISIONS
The decisions involved in activating Social Media, Ezines, Landing Pages, Website, Market Research, Tele Events, Visits, et cetera, add up to more than 19.500. It is impossible to make these decisions without automating the marketing sales process. On top of that, it is impossible to make good decisions without automating the market sales process. The results of the decisions should be captured and the database should be used to make analyses which lead to better decisions in the future, hence fostering continuous improvement.
In order to make more than 19.500 decisions possible, the marketing sales application needs even more functionalities. At this very moment, the number of functionalities in the FaceValue marketing sales application is more than 10.000. Varying from simple functionalities like colour, language and which content is or isn't shown on the website, to more strategic decisions such as brand character, tone of voice, stake holders, selection of target audience and analytics.
Furthermore, the FaceValue application provides insights into the results of the decisions. 20 KPI’s per Point Of purchase and 20 KPI’s overall, adding up to a total of 220 KPI’s, provide 24 x 7 insight at any location on the effect of the decisions. These insights are presented automatically on the flight, effortlessly.
All of the above leads to the best practices on Point Of Purchase execution and promotional offers.
These best practices will be Brand / branch related and general. The latter will be shared amongst the FaceValue users to increase the number of purchases of their Brands and to reduce the cost of Purchase at the same time.
