> FaceValue - Business Cases FACVALUE TURNOVER INDEX YEAR TO DATE 2250

FACVALUE TURNOVER INDEX YEAR TO DATE 2250


FACVALUE TURNOVER INDEX YEAR TO DATE 2250

 “The FaceValue application helps us to structure and focus our marketing sales activities. This results in fast growth at minimum effort and cost. And we are well prepared to manage the rapid growth ahead of us“. Eric van de Beeten CEO FaceValue.   

 

BACKGROUND


FaceValue is a Blue Ocean company. The purchase generator with the deep believe “you should not sell but make customers buy“ expressed by the purchase line “It takes Two to tango“, has no direct competitors. There are marketing sales automation applications, however they only automate parts of the marketing sales process and do not have generating purchases of the brand as main objective, hence the focus of the design of the application. FaceValue does nothing but generating purchases. The application delivers the maximum number of purchases at the lowest cost per purchase simultaneously. Side effect of this app design among others is the central global Brand content and Brand photo library, the perpetuum mobile of lead generation, the continuous A/B testing of effectiveness of Points Of Purchase activation and promotional offers. All together the FaceValue application puts the user in the best position to grow fast at minimum cost.  

The 2018 volume comes from local customers generated through Point Of purchase 12 visits primarily. Address registration had started as well as the preparation to activate the Brand at all Points Of Purchases.  

The brand is activating 2 out of the 20 Points Of purchase up to an average 30% of the potential in 2018. The total marketing and sales activation was 3%, 60 out of 2000 in 2018.

  Pop's  2018
  1. Social Media  0%      
  2. Ezine  0%
  3. Online Market Research  0%
  4. Online Event   0%
  5. Newsletters  0%
  6. Website  40%
  7. Online Advertising   0%
  8. Customer Survey  0%
  9. Tele Event  0%
  10. Customer Service   0%
  11. Trade Fairs  0%
  12. Visits  20%
  13. In House Events  0%
  14. Training  0%
  15. Branch Organizations  0%
  16. Pop Up store   0%
  17. Market Place   0%
  18. Credit Management   0%
  19. Traditional House Syle   0%
  20. PR/ Blog/ White Paper  0%
  
  Total   60

 

Of the Points Of Purchase activation, Point Of Purchase 13 visits represents 100% of the new business purchases.     

 

CHALLENGE FOR 2019


  1. Activate all 15 available Points Of Purchases for the FaceValue Brand.     
  2. Log requests for additional functionalities and ease of use improvements to increase the effectiveness of the application even more.   

STRATEGY FOR 2019


  1. Staff all 15 available Points Of purchase with students and/or interns.  
  2. Continue A/B testing to generate best practices on Points Of Purchase and promotions to increase the effectiveness of marketing sales execution of Points Of purchase.    
  3. Execute 24 x 7 cost versus revenue analyses of point Of purchase execution and promotions continuously to increase the effectiveness of the marketing sales execution of Points Of purchase. This to gain turnover growth with limited resources.    
  4. Make marketing sales (overhead) costs 24 x 7 available and accessible to keep these costs at the minimum.
  5. Increase the number of target audience from 0 in 2018 to 10.000 in 2019.
  6. Activate 15 Points Of Purchase versus 2 in 2018 with using on average 50% of the potential versus 30% in 2018 leading to a activation score of 35%, 700 out of 2000, versus 5% in 2018.

 

  Pop's  2019
  1. Social Media  50%      
  2. Ezine  70%
  3. Online Market Research  50%
  4. Online Event   10%
  5. Newsletters  50%
  6. Website  75%
  7. Online Advertising   50%
  8. Customer Survey  10%
  9. Tele Event  50%
  10. Customer Service   50%
  11. Trade Fairs  50%
  12. Visits  50%
  13. In House Events  50%
  14. Training  0%
  15. Branch Organizations  0%
  16. Pop Up store   0%
  17. Market Place   0%
  18. Credit Management   0%
  19. Traditional House Syle   10%
  20. PR/ Blog/ White Paper  75%
  
  Total   700

 

 

RESULTS 2019 TO DATE


FACEVALUE TURNOVER INDEX 2019 YEAR TO DATE 2250.

  1. Point Of Purchase 12, Visits still leading the total number of purchases.
  2. Number of target audiences increased from 0 in 2018 to 7000 2019 year to date. 
  3. FaceValue is activated at five Points Of Purchase.
  4. Standardized execution of events and trade fairs and pay out calculation model available.   
  5. Point Of Purchase activation schedule for each Point Of Purchase available.

 

EXPECTATIONS FOR THE REMAINDER OF 2019


Increased speed of new purchase of the FaceValue application through activating the 15 Points Of Purchases and increasing the effectiveness of the activation per Point Of Purchase by A/B testing of Point Of Purchase activation and promotional offers.   

EXPECTATIONS 2020


Decuple 2019 turnover driven by full year effect of Point Of purchase strategy 2019 and increased activation of Points Of Purchase in 2020. This fostered by the FaceValue application. 

Receive three months of free FaceValue when purchasing a license!


Receive three free months of FaceValue and start to generate purchases for your brand within 24 hours. Persuade your prospects to buy in the ultimate way possible at all 20 Points Of Purchase.

Outperform your competitors by being at all 20 Points Of Purchase in the best manner possible.   

Persuade your prospects to buy in the ultimate way possible at all 20 Points of Purchase. 

Receive three months of free FaceValue when purchasing a license!
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