FACEVALUE TURNOVER INDEX YEAR TO DATE 2250

BACKGROUND

FaceValue is a Blue Ocean Company. The purchase generator with the deep belief that ‘you should not sell, but make your customers buy’, as expressed by the purchase line ‘It takes Two to Tango’, has no direct competitors. While there are already marketing sales automation applications, they only automate parts of the marketing sales process and their main objective isn’t generating purchases. Hence, the focus of the design of the FaceValue application: it does nothing but generate purchases. The application delivers the maximum number of purchases, whilst simultaneously reducing the costs to the bare minimum. Side effects of the design of this application are the central global Brand content, the Brand photo library, the perpetual mobile of lead generation, the continuous A/B testing of the effectiveness of the Point Of Purchase activation and the promotional offers. All together the FaceValue application puts the user the best position to rapidly expand at a the lowest possible cost.

The 2018 volume comes from local customers, which have primarily been generated through Point Of Purchase 12 (Visits). Address registration had started, as well as the preparation to activate the brand at all 20 Points Of Purchase.

At this point, the Brand had activated 2 out of the 20 Points Of Purchase, up to an average of 30% of the potential in 2018. The total marketing and sales activation was 3% (60 out of 2000) in 2018.

Out of the total Point Of Purchase activation, POP 12 (Visits) represents 100% of the new business purchases.   

CHALLENGE FOR 2019

In 2019, FaceValue strives to:

1. Activate all 15 available Points Of Purchase for the FaceValue brand.
2. Log requests for additional functionalities and ease of use improvements to further increase the effectiveness of the application.

STRATEGY FOR 2019

FaceValue has devised a strategy to ensure further success throughout the year. We are planning to:

1. Staff all 15 available Points Of Purchase with students and/or interns.
2. Continue A/B testing to generate the best practices of the Points Of Purchase and promotions, in order to increase the effectiveness of their marketing sales execution.
3. Execute 24/7 cost vs. revenue analyses of Point Of Purchase execution and promotions, to continuously increase the effectiveness of their marketing sales execution. This is to gain turnover growth with limited resources.
4. Make marketing sales (overhead) costs available and accessible 24/7, to keep their costs at the minimum.
5. Increase the number of target audiences from 0 in 2018, to 10.000 in 2019.
6. Activate the amount of Points Of Purchase from 2 in 2018, to 15 in 2019, using 50% of the potential in 2019, compared to 30% in 2018. This leads to an activation score of 35% (700 out of 2000), versus 5% in 2018.

RESULTS 2019 TO DATE

FACEVALUE TURNOVER INDEX 2019 YEAR TO DATE 2250

1. Point Of Purchase 12 (Visits) still leads the total number of purchases.
2. The number of target audiences has increased from 0 in 2018 to 7000 in 2019 to date.
3. FaceValue has been activated at five Points Of Purchase.
4. The standardized execution of events and trade fairs, as well as a pay-out calculation model are now available.
5. A Point Of Purchase activation schedule for each POP is now available.

EXPECTATIONS FOR THE REMAINDER OF 2019

For the remainder of 2019, FaceValue expects to:

1. Increase the speed of the FaceValue application by activating the remaining 15 Points Of Purchase.
2. Increase the effectiveness of the activation per Point Of Purchase and promotional offers by A/B testing.

EXPECTATIONS FOR 2020

For 2020, FaceValue expects to decuple the turnover of 2019, driven by the effect of a full year of Point Of Purchase strategy and the increased activation of Points Of Purchase in 2020. This is all fostered by the FaceValue application.