The brains consist of data, business information, tooling and management tooling .
The brains manage the 20 Points of Purchase executions.
The data consists of brand data, including adresses of prospects, promtional data, purchase data and cost data.
The business information tooling provides insights on Point Of Purchase effectiveness, promtional effectiveness and all KPI's on the individual Point Of Purchase executions .
The management tooling provides the means to manage brand and promotion content, human resources to run the application, the Point Of Purchase executions and suppliers.
The brains are easy and effective in use.