Questions & Answers

What are the Brains? (Point Of Purchase 0/POP 0)

The Brains contains all the information that is needed to publish content through all the 19 Points Of Purchase. The brains consists of three parts, the so called jobs:

1) a database

2) a management information system

3) an operation system

The information in the brains data base contains standard information about us, location, product, market place, etc., and purchase information such as the amount of purchases, cost per purchase, this in total, per point of purchase and promotion.

With the management information system this information is published on dash boards.

You have the option to issue a promotion and publish it immediately through all 19 point of purchases or a limited set of point of purchases. On top , you can issue promotions per point of purchase individually.

What is a point of purchase?

A point of purchase is a place where a prospect can buy the preferred brand. At each point of purchase the prospect uses its senses to come to a purchase. There are 19 points of purchase:

1) social media (Twitter, Linkedin, Facebook, Pinterest), see ,hear

2) e-zines, see ,hear

3) online market research, see ,hear 

4) online event, see, hear

5) newsletter, see ,hear 

6) website, see ,hear 

7) online advertising (landing pages), see ,hear 

8) company interview, see ,hear

9) telephone, hear

10) customer service, hear 

11) trade fairs, see, hear, smell, taste, feel

12) visits, see, hear, smell, taste, feel

13) in house event, see, hear, smell, taste, feel

14) training, see, hear, smell, taste, feel

15) branch organization, see, hear, smell, taste, feel

16) pop up store, see, hear, smell, taste, feel

17) credit management, see, hear

18) market places, see, hear, smell, taste, feel

19) stationary, see. 


How are the data assigned to a new provider?

The environment of your BV is owned by you. Nobody else has access to this. There are possibilities to export data, but that is completely your choice.

What can I expect from FaceValue's continuous improvement?

FaceValue improves the app continuously. The brains and each of the 19 Points Of Purchase have their development team. 

All relevant wishes and requirements of the users are implemented so each month a better product than the month before will be released. 

FaceValue has the conviction that all whishes ad requirements of users are an opportunity to improve the product and or company. 

FaceValue appreciates a wish, requirement or complaint as it will improve the product for all of us.  

Why do I pay the FaceValue subscription on a monthly base and the Salesforce CRM subscription on an annual base?

FaceValue is restricted to the terms and conditions of Salesforce. The Salesforce CRM subscriptions are paid for a 12 months period up front. 

Following the simples design principle, FaceValue would follow this payment term. However, on the cash position of small companies, FaceValue decided to overrule the simples design principle and charge the user per month.   

If I do not generate purchases with the FaceValue app, can I cancel the FaceValue subscription?

No. FaceValue puts your brand in the best position possible to generate purchases as is evidenced by the numerous FaceValue brand succes stories and the score on the more than 200 KPI's. If purchases do not materialize the content and or the promotional offers have to be changed. Ultimately, if after fine tuning the content and promotional offer purchases still not materialize, the brand fundamentals have to be reviewed.

Can I use FaceValue without Salesforce CRM?

No. The FaceValue app is operational only in conjunction with the Salesforce CRM app. 

If I have a Salesforce CRM subscription already, do I need to buy another one for using FaceValue?

No.  You have to buy the FaceValue subscription only.If you want to extend usage with users within or related to your company who are not using the Salesforce CRM subscription, you do have to buy both, the Salesforce CRM subscription and the FaceValue subscription.

Is FaceValue available all over the world?

Yes. FaceValue is distributed through the worldwide AppExchange of Salesforce. FaceValue is available in several languages.

Is FaceValue for small companies primarily ?

No , FaceValue is used by large and small companies. For small companies and start-up companies, the benefit to be able to manage the branding and business development singlehandedly are even more valid compared large companies.

Large companies have a national branding and business development team taking care of loading the brains, fine-tuning the FaceValue brain content and FaceValue app based on results and launching national promotional offers.

On top large companies each Point of Purchase with a team launching promotional offers at their respective Point of Purchase and find the promotional offers based on results.     

Where can I find legal promotional offer guidelines?

General legal promotional guidelines are presented in the FaceValue app the moment you prepare a promotional offer. You have to add specific information on your company and promotion to it.

We advice consulting a specialist on this. 

Do I get a rebate if I buy more than one FaceValue subscription today or later in time?

No. The FaceValue pricing is the lowest possible continuously. FaceValue will add functionalities and will do it utmost to prevent price increases to fund this. So basically the price of the FaceValue app will decrease every release.

On top, FaceValue is priced far below  alternative solutions. We call it alternative solutions as the unique FaceValue app has no direct competitors. Hence a direct comparison is not possible.

Alternatives are apps that cover only part of what the FaceValue app is offering, hence creating inefficiency and nonvalue added cost.  

To keep the FaceValue organization simple we therefore avoid complex pricing as a result of rebates. We prefer to bring the price down for every user.  

Who is NOT buying FaceValue?

Users who prefer to automate processes and tasks in branding and business development themselves. Users who like to work the system instead of using it to foster their business. 

Can I have more than one landing page?

At this moment there is one landing page covering all functionality requested of all branches. This following the FaceValue design principle to keep the application simple. Over time limited differentiation might be applied hurting the simplicity.  

Can I keep my website and/or webshop operational next to FaceValue?

Yes that is possible. You can choose not using the website of the FaceValue application, using the website of the FaceValue application on top of your current website or to replace your current website for the FaceValue website.

Do you choose to use the FaceValue website on top of your current website we propose to link both websites.

Not using the FaceValue website implies that the Point Of Purchase newsletter needs to be activated by ticking the "not public" box. As news cannot be retrieved from the website.

Not using the FaceValue website is done by not ticking the website box at the moment you activate a promotional offer.   

Where can I post my FaceValue product development whishes/requirements?

You can post them at the 24x7 online helpdesk. You will receive a confirmation directly and an reply on your request within 24 hours. 

FaceValue dashboard, how is this coming along?

In our Dashboard we will provide the most important KPI’s depending on the POP. 
e.g. POP 1 Social Media contains Facebook’ s Total Reach, Post Clicks, Engagements, Reactions Comments and Shares per promotion.
e.g. POP 2 eZine and POP 5 Newsletter KPI’s are the Total Clicks, Total Opened, Bounced, Unsubscribed, Successful deliveries per promotion.
e.g. POP 3 ...

In the FaceValue subscription, does the customer get the Sales Force CRM tools as well?

We offer FaceValue separately from the Salesforce subscription. In order to install FaceValue you’ll need a Salesforce Enterprise edition which costs 150 euro and FaceValue costs 180 euro (per user per month), which is including a Skuid license. Salesforce Enterprise edition is designed to meet the needs of large and complex businesses. Enterprise Edition orgs get advanced customization and administration tools such as Enterprise territory management, Workflow automation, Full profiles and page layouts, Salesforce CPQ and Report history tracking. For details see Salesforce Over time Skuid will be replaced by the functionalities of Salesforce Lightning (for free). Therefore the gross margin of FaceValue will increase with 30 Euro per user per month. Lightning will reduce the complexity for the user as well, as no separate instalment and payments are necessary anymore.

Why do we have to sign an agreement with skuid?

Skuid is an application that is integrated in our solution. You need to sign an agreement, because this is a procedure from our supplier in which the customer indicates that he is aware that he may not use Skuid in any other way than for use of FaceValue.

How long is the proposed subscription with skuid?

This is part of our license and has the same duration as the FaceValue licenses

The contract duration of FaceValue is 12 months. How does the termination procedure take place and what notice period do you use?

Contact is automatically extended for a period of 12 months. Notice period 30 days before the end of the contract.

Is customer data treated confidentially and not shared with others?

FaceValue has no access to the data of his customers


Do I get recognized and rewarded when I convince a prospect to buy a FaceValue subscription?

Yes. You can make use of the "convince your neighbour" promotional offer of FaceValue. For details see website FaceValue tab promotional offers. 

Where should I go to outsource the FaceValue labor work ?

On the FaceValue website tab will  find a selection of partners of FaceValue under which partners for managing the FaceValue app. 

The FaceValue app is easy in use , so you can go to any of the general service providers to ask to manage the FaceValue app for you. For questions, those service providers can go to the FaceValue website ........................ to get informed.  

Where can I find a client list of FaceValue?

On the FaceValue homepage you can find the daily growing client list of FaceValue.

How has FaceValue organized security?

Security is guaranteed by the platform, the platform the FaceValue app is built on and running on. The security requirements applies meet the highest standard as is evidenced by more than 400 world wide clients Salesforce is hosting with success.  

Where does the design of FaceValue come from?

The branding and business development design of FaceValue come from knowledge and experience of Procter & Gamble, Omnicom and MaxCredible combined. 

The design principles are: 

  1. Simplify, standardize mechanize processes and tasks in branding and business development. 
  2. Outside in from the perspective of the user. 
  3. One size fits all.  
  4. Self-explanatory. 
Where can I find client success stories?

The FaceValue client success stories are published on the homepage of the Website POP 6 and the Landing Page (POP 7).


If I want to negotiate Salesforce CRM subscription prices , who should I turn to?

You should turn to your Salesforce account manager and or to the Salesforce helpdesk......................

How can I contact the FaceValue helpdesk ?

The FaceValue helpdesk you can contact via...............................

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