Is there an unwritten rule that specialization is restricted to only a big company? Or a small company? Well, it has everything to do with how the team dynamics work and how the company’s sales team deftly manages to specialize.
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In this blog, let’s take a look at how big and small companies can specialize and what specialization has to do with the scale of a company.
How does specialization look like in a big company?
Many big companies like the idea of dedicated prospectors. But such an implementation seemed impossible majorly due to the complicated hierarchy and the way of working in a big company.
Even when the Head of Sales is on board with the idea, there is so much groundwork to do—piecing together the right people, maneuvering the politics and including legacy practices and systems. All of such additional work, apart from concentrating on the specialized task, makes it harder and complicated.
At times, when the people are struggling to cope with it, then there is a call for a drastic restructuring to break down the team into different specialties. On the other hand, if at all the company isn’t running crazy with this idea of specialization, you can experiment with new roles on the side.
So when you are trying it out before actually pitching it, you’ll have a good experience and practical knowledge about what you’re in for, instead of just guessing and flinging it blindly.
Sometimes, including a new prospecting team, dedicated to a specific role, to your current sales team is much easier than restructuring the whole team. You don’t need to have a whole lot of people to begin this specialized role system—just a couple of people to try it out.
If it works, great! If not, no one has to know!
How does specialization look like in a small company?
In a big company, they have the workforce to even think about specialization. But in a small company where you have just two people in the sales team, how can you afford to specialize?
Well, specializing in a small company doesn’t have to go by the number of employees. Instead, it can be about dedicating your time to focus on the things that need to be done. So how can you specialize with just one or two salespersons?
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These are just a few things that FaceValue can help you in. Check out how much value it can add to your everyday sales process here.
This blog is excerpted from: 'From Impossible to Inevitable: how hyper-growth companies create predictable revenue' co-authored by Aaron Ross and Jason Lemkin.
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