The FaceValue Point Of Purchase Scan shows you the purchase potential of your Brand within minutes.
The scan asks for an indication on a scale of 1 to 100% of the current Activation Score per Point Of Purchase. Since we distinguish 20 Points Of Purchase, the maximum Activation Score is 2000, hence 20 x 100%.
The current Brand Point Of Purchase Activation Score is connected with the current average number of purchases per month of the last tree months. This based on the premise, the Point Of purchase Activation Score determines the number of Purchases.
So, is the Activation Score below 100% the Brand has a concrete potential to generate more purchases of the Band by activating more Points Of Purchase and/or execute Points Of Purchase better.