> FaceValue - Business Cases MAXCREDIBLE INCREASES TURNOVER BY 30% In 2019 TO DATE

MAXCREDIBLE INCREASES TURNOVER BY 30% In 2019 TO DATE


MAXCREDIBLE INCREASES TURNOVER BY 30% In 2019 TO DATE

MaxCredible is the Custmer Credit Management global product leader. The application decreases the collection time with 50% and lowers collection cost with 50% simultaneously.

International companies like British Telecom, Kone elevators, Lely industries, Troy Chemical Company, PF Concept and local Dutch companies like CAK, Hotelschool The Hague, Pokon Naturado and PostNL are using the MaxCredible SAAS application for more than 10 years.

The number of users per customer varies from one to 300 and all type of customers are sing the application. The company is staffed with IT experts which perform the marketing ales responsibility part time with the help of the FaceValue application.

The MaxCredible application is worldwide available in a classic SAAS variant and in a Force.com variant, available on the worldwide app exchange of Salesforce. MaxCredible has no country agents except for France.

The brand is activating 8 Points Of Purchase of the 20 up to on average 45% of the potential in 2018. The total marketing sales activation was 16%, 315 out of 2000 in 2018.

  Pop's  2018
  1. Social Media  0%      
  2. Ezine  70%
  3. Online Market Research  0%
  4. Online Event   0%
  5. Newsletters  20%
  6. Website  50%
  7. Online Advertising   0%
  8. Customer Survey  0%
  9. Tele Event  0%
  10. Customer Service   80%
  11. Trade Fairs  10%
  12. Visits  50%
  13. In House Events  0%
  14. Training  0%
  15. Branch Organizations  5%
  16. Pop Up store   0%
  17. Market Place   0%
  18. Credit Management   30%
  19. Traditional House Syle   0%
  20. PR/ Blog/ White Paper  
  
  Total   315

 

Of the Points Of Purchase activation Point Of Purchase 10 Customers service represents 80% of the new business purchases, POP visits 10% and Trade fairs 10%. The potential of POP 10 Customer service is big still.     

CHALLENGE FOR 2019


  1. Increase number of purchases current user base.
  2. Increase user base.

STRATEGY FOR 2019


  • Further improve successful Point Of Purchase Customer Service by calculating potential per customer and setting targets per customer.
  • A/B testing of promotions to further increase effectiveness of Point Of Purchase Customer Service.
  • Increase activation of Points Of purchase 1 Social media, 11 Trade Fairs, 15 Branch organization .   
  • Start activating Point Of purchase 9 Tele Events and 20 PR/blogs.
  • Activating 10 Pops vs 8 in 2018 with using on average 40% of the potential versus 39% in 2018 leading to a activation score of 20%, 395 out of 2000, versus 16% in 2018.

 

  Pop's  2019
  1. Social Media  40%      
  2. Ezine  70%
  3. Online Market Research  0%
  4. Online Event   0%
  5. Newsletters  20%
  6. Website  50%
  7. Online Advertising   0%
  8. Customer Survey  0%
  9. Tele Event  0%
  10. Customer Service   80%
  11. Trade Fairs  10%
  12. Visits  50%
  13. In House Events  0%
  14. Training  0%
  15. Branch Organizations  5%
  16. Pop Up store   0%
  17. Market Place   0%
  18. Credit Management   30%
  19. Traditional House Syle   0%
  20. PR/ Blog/ White Paper  40%
  
  Total   395

 

  1. Increase AB testing of promotions to increase effectiveness of Point Of Purchase activation.  
  2. Increase the number of target audience from 100 in 2018 to 7000 in 2019.

 

RESULTS 2019 TO DATE


  1. Turnover increase of 30% in 2019 to date.
  2. Point Of Purchase 10, Customer Service, still leading the total number of purchases.
  3. Number of target audiences increased from 100 in 2018 to 7000 in 2019 up to date.

EXPECTATIONS FOR THE REMAINDER OF 2019


  1. Acceleration of turnover increase through activating Points Of purchase meeting the strategy objectives of 2019. 2019 to date, strategy 1 has been partly met and is reflected in the results. Preparation of the other strategies has been completed and the results of the activation will be reflected in the results in the second half of 2019.

EXPECTATIONS 2020


50% turnover increase versus 2019 driven by full year effect of Point Of purchase strategy 2019 and increased activation of Points Of Purchase in 2020. This fostered by the FaceValue application.  

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Receive three free months of FaceValue and start to generate purchases for your brand within 24 hours. Persuade your prospects to buy in the ultimate way possible at all 20 Points Of Purchase.

Outperform your competitors by being at all 20 Points Of Purchase in the best manner possible.   

Persuade your prospects to buy in the ultimate way possible at all 20 Points of Purchase. 

Receive three months of free FaceValue when purchasing a license!
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