INDEED, THE FACEVALUE POINT OF PURCHASE SCAN REVEALS YOUR BRAND INCREMENTAL PURCHASE POTENTIAL
The FaceValue Point Of Purchase Scan shows you the purchase potential of your Brand within minutes.
THE FACEVALUE POINT OF PURCHASE SCAN
The scan asks for an indication, on a scale of 1 to 100%, of the current Activation Score per Point Of Purchase. Since we distinguish 20 Points Of Purchase, the maximum Activation Score is 2000, hence 20 x 100%.
|
Point of Purchase | Current score | Current average # of purchases |
| 1. Social Media | ||
| 2. Ezine | ||
| 3. Online Market Research | ||
| 4. Online Event | ||
| 5. Newsletter | ||
| 6. Website | ||
| 7. Online advertising | ||
| 8. Customer Survey | ||
| 9. Tele Event | ||
| 10. Customer Service | ||
| 11. Trade Fairs | ||
| 12. Visits | ||
| 13. Inhouse Event | ||
| 14. Training | ||
| 15. Branch Organization | ||
| 16. Pop-up Store | ||
| 17. Market Place | ||
| 18. Credit Management | ||
| 19. Traditional House-style | ||
| 20. PR and Blogs | ||
| Total |
Point Of Purchase Activation Score (POPAS) (total current score divided by the maximum score of 20 x 100% times 100) :
The Point Of Purchase Activation Potential (POPAP) (Current # of Purchases) divided by current Point Of Purchase activation score times 100 :
The current Brand Point Of Purchase Activation Score is connected with the current average number of purchases per month over the last three months. This, based on the premise of the the Point Of Purchase Activation Score, determines the number of Purchases.
So, if the Activation Score is below 100%, the Brand has a concrete potential to generate more purchases by activating more Points Of Purchase and/or executing Points Of Purchase in a better manner.
The FaceValue application puts the Brand in the best position to do just that. Explore the full purchase potential against the lowest possible cost per purchase.
