INDEED, SIMULTANEOUSLY ACTIVATING ALL 20 POINTS OF PURCHASE DELIVERS MUCH MORE PURCHASES THAN THE INDIVIDUAL ACTIVATION OF EACH POINT OF PURCHASE
The main objective of the activation of a Point Of Purchase is to generate the maximum number of purchases, whilst simultaneously minimising the costs per purchase. Therefore, the best practices of Point Of Purchase execution are applied and the best promotional offers are used.
If a purchase is not done by the target audience at the Point Of Purchase, it is a failure in FaceValue terms. It is a missed opportunity to persuade the target audience to buy. Retrying and/or handing over the target audience to a different Point Of Purchase creates another chance for success. However, this will increase marketing sales costs as well.
The spinoff of the rejection of an offer is a start for another Point Of Purchase. The more Points Of Purchase are activated, the more direct purchases and the more rejections. Hence, an oppurtunity for the next Point Of Purchase to be activated by the Brand is created. Therefore, activating all 20 Points Of Purchase at the same time will have double the effect, which will lead to the maximization of the number of purchases, whilst simultaneously minimising the costs per purchase.
The main objective of each Point Of Purchse is to generate a purchase. Obtaining leads from other Point of Purchase activations contributes to achieving this objective. Although when the activation of a Point of Purchase doesn't lead to a purchase it's considered a failure, it still contributes to the score of other Points Of Purchase, like those Point Of Purchase activations do for the respective Point Of Purchase.
So the failure of one Point of Purhcase still puts other Point Of Purchase activations in a good position to generate a purchase.
For more information: https://www.facevalue.info/FVPG__About
