INDEED, YOU CAN NEVER GO TOO FAR IN BREAKING DOWN YOUR TARGET AUDIENCE
"It takes two to tango" and "turn sales into service" is all about knowing your target audience.
The more you get to know the needs, constraints and desires of the target audience, the more you will see that there are differences within the target audience. The target audience has general needs, constraints and desires, but besides that they have specific needs, constraints and desires which differentiate them from the rest. The more you go into depth, the more different groups you will be able to distinguish within the target audience.
That is for the better. The more a Brand is able to fulfill the specific needs and desires of the groups the within the target audience, and the better the brand is able to take their specific constraints away, the more purchases will be generated. Sales is after all, considered a service.
In conclusion, break down general target audience lists into small target audience groups with common specific needs, constraints and desires. Provide these target audiences with tailored approaches, meaning a unique purchase proposition and a unique offer. The conversion will go up, the number of purchases will be maximized and the costs per purchase will simultaneously be minimised.
For more information on breaking down target audience on needs, constraints and desires go to facevalue.info.
