INDEED, YOUR BRAND IS NOT BOUGHT IF IT IS NOT THERE.


INDEED, YOUR BRAND IS NOT BOUGHT IF IT IS NOT THERE.

There are 20 touch points where prospects buy. Varying from social media , website, ( on line ) events , customer service, blogs, Public relation , etc.

Of course , the approach of the prospect at these 20 Points Of Purchase should be according to the best practices and the offer should meet the needs of the prospect. However, the far most important thing to do is being there.

If your brand isn’t there, how unique you brand is , how tempting your offer is, your brand will not be bought.   So organize your company in a way your brand is bought at all 20 touch points and enjoy sustainable growth.

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